Consultant content

From Apples to Orthodontics

Date Posted: 01.23.19 Author: Manon D. Newell J.D., COO, Systemized Orthodontics Consulting Group
Why Today’s Orthodontist Must Think Differently

You’re probably wondering what any of this has to do with orthodontics. What could a $1 trillion tech company possibly have in common with an orthodontic practice or an orthodontic consulting company?

We are facing perhaps the most rapidly evolving orthodontic market that we will see during our lifetime. In order to confront this reality, we simply must think differently. We must have systems in place that adapt to and respond to change. Systems must be distinctive and reflect the culture of an individual practice and not just any orthodontic practice. We must understand how to craft and sell unique patient experiences.

Photo by Toni Cuenca from Pexels

For me, the answer to that obvious question lies in the “Think Different” Campaign and Apple’s approach to customer service. When we launched Systemized back in 2012, we understood the need for consultants with a different approach. We also understood world class customer service and the importance of hearing our clients. We have an immense amount of industry experience among us and we had a lot of ideas about what orthodontists would need to succeed in the rapidly changing market. And, we listened, we really listened to what doctors were telling us.

Einstein said that the definition of insanity was to continually do the same thing but expect different results. Inherently, we all know that this is true, but old habits die hard. We have seen time and again that many orthodontic practices are relying on outdated tools and systems that might have been successful in the past but fail to respond to the demands of today’s market and today’s consumers. For instance, in a market that demands differentiation, why are some still relying on scripting? How can we expect to gain a competitive edge when we answer the phone or present a case just like the practice down the street?

We must have systems in place that adapt to and respond to change… We must understand how to craft and sell unique patient experiences.

We are facing perhaps the most rapidly evolving orthodontic market that we will see during our lifetime. In order to confront this reality, we simply must think differently. We must have systems in place that adapt to and respond to change. Systems must be distinctive and reflect the culture of an individual practice and not just any orthodontic practice. We must understand how to craft and sell unique patient experiences.

At Systemized, we partner with our clients to develop agile and distinctive systems that are capable of evolving and we build strengths-based practices that realize the benefits of employee engagement and increased profitability. Our goal is to help our clients sail through the changing tides of the current market and find themselves floating to the top! Our approach to consulting with orthodontic practices is unlike any other consultant in today’s market. We think that’s a good thing since today’s market is unlike any we’ve seen in recent history.

So, in the words of Steve Jobs, “Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things.”

Manon Newell
About the Author Manon D. Newell J.D., COO, Systemized Orthodontics Consulting Group

Manon has a unique background that weaves together experience in law, business, and orthodontics. After focusing in appellate and employment law, Manon transitioned into a business role in Medical Orthodontic Devices. In 2016, Manon became a partner at Systemized Orthodontics Consulting Group and married her passion for orthodontics and business. At Systemized, she manages the day-to-day business of the company. She works closely with clients on their financial benchmarking and goal setting. Manon also coaches clients and especially enjoys working with practice administrators to develop their strengths. She most enjoys seeing the progress that practices make in the time that we partner with them!